Last week, I put together the skeleton PR plan for 2026 in consultation with my wise PR attaché. With 10 major releases planned, 2026 is going to be a make-or-break year for HTP. Despite my kicking and screaming, I ultimately deferred to Amber’s wisdom and pinky promised to make a more concerted push behind our social media presence. That effort began in earnest with a new content strategy on Facebook and Tiktok.

If you initially held back from following the HTP Facebook page, I don’t blame you. It has been a bit of a ghost town. But that all changed last week, and we’ve already acquired a couple hundred new followers. If you spend any quality time on Zuck’s platform, please consider tossing us a like. I promise to keep things fresh over there.